About

DR. ROBERT “ROCKY” VALLES, JR.

Leadership. Resilience. Purpose. Transformation.
For more than three decades, Dr. Robert “Rocky” Valles, Jr. has dedicated his life to helping people discover their potential, overcome obstacles, and become the best version of themselves.

Born and raised in Southern California, Dr. Valles’s journey has taken him through virtually every level of education and leadership, He began his career as a teacher and athletic coach, eventually serving as an assistant principal, principal, and ultimately Assistant Superintendent of Human Resources for the Oxnard Union High School District.

Along the way, he earned his doctorate in School Leadership & Policy from the University of Southern California and developed a reputation for building people, developing leaders, and helping others navigate challenges with confidence and purpose.

EDUCATOR & LEADER

Teacher, Coach, Assistant Principal, Principal, Assistant Superintendent.

PROFESSOR

Adjunct Professor at the University of La Verne teaching leadership and organizational courses.

AUTHOR

Author of 20 children’s books focused on leadership, character and travel.

SPEAKER

International speaker who inspires audiences to think differently, believe in themselves and take action.

LEADERSHIP EXPERIENCE

As an Assistant Superintendent, Dr. Valles coached and mentored principals and assistant principals, developed leadership programs, and provided professional development in leadership, conflict management, and organizational success.

YOUTH SPORTS COACH

For more than 30 years, he has volunteered coaching youth sports, teaching discipline, teamwork, accountabtilly and life lessons that extend far beyond the playing field.

OVERCOMING ADVERSITY

Dr. Valles has faced real-life challenges that have shaped hit strength and resilence. He belleves your circumstances may influence your story, but they do not have to determine your future.

MINDSET & LIFE COACH

Today, Dr. Valles helps individuals overcome self-doubt, bulld confidence, set meaningful goals and take purposeful action to create the life they were meant to live.

FAMILY MAN

He is a husband of more than 25 years, a father of five, and a proud grandfather of three. His familly is his greatest source of inspiration,

HIS MISSION

To help you become stronger, more confident, more intentional, and more empowered to live the life you were meant to live.